February 8 2010.

Promotions for Ross Clifford, above left, and Phil Everett.

Ross Clifford has accepted promotion to General Manager of Polaris Products for Europe, Middle East and Africa (EMEA). Ross will remain in the UK with responsibility for establishing and leading EMEA product development and management, working closely with the U.S. product groups, engineering and international team.

Ross joined Polaris in 2007 as General Manager for Polaris Great Britain. He has been instrumental in achieving profitability and building a strong team in the UK.

Phil Everett has been promoted to the position of Country Manager of Polaris Britain Limited. In this new role Phil will be responsible for leading the UK Polaris team in the Off Road Vehicle and On-Road business. Phil joined Polaris in 2002 as a District Sales Manager and became National Sales Manager in 2006. He has been acting as Country Manager for several months, working closely with Ross Clifford and recently focusing on sales management and dealer development.

Phil has held senior positions in the ATV industry for many years and he is also Chairman of the AEA (Agricultural Engineers Association) ATV and Side x Side Group.