February 24 2010.

Manufactured in Hyde, Cheshire, the world's first high-performance motorcycle for individuals with disabilities is being launched in the USA.

With assistance from the Manufacturing Advisory Service (MAS) in developing this exciting new motorcycle, Martin Conquest has signed a deal with American adapted vehicle specialists MobilityWorks to manufacture and distribute its new 1200cc, BMW-powered "Conquest" motorcycle through its 55-dealer network.

The 15-stong team at Martin Conquest design and build high-performance motorcycles for those with disabilities from the waist down, and are currently building demonstrators for the MobilityWorks network.

The Manufacturing Advisory Service helped the company identify methods of improving speed of manufacture of their motorcycle at the same time increasing cost-effectiveness and introducing new processes that reduced production time by 20%. They assisted with the introduction of stronger operating procedures that helped eliminate product rectification times and thus reduce pre-delivery inspections by 30%. MAS also helped the management team to formalise their assessment of component life expectancy.

Graeme McFarlane, managing director of Martin Conquest said: "The impartial advice from MAS was invaluable in not only helping us increase our production, but also in enabling us to secure this prestigious international contract for our company."

Paul Fewtrell, Head of the Manufacturing Advisory Service in the North West said: "We are delighted that another great British product is now being exported and sold abroad. Not only have we helped to improve productivity at Martin Conquest, but our business advice practitioner's own extensive experience and understanding of the motorcycle world proved invaluable."

If you are a manufacturing business in the North West that would be interested in finding out how MAS can help improve your business, please call 0800 093 9077 and sign up for a free business review, or visit for further details.