EMAP BIKE TITLES - LATEST ABC FIGURES
February 15 2007.
Emap release:
Emap Automotive titles fair well in a tough market
Motor Cycle News, now in its 51st year of publication, has recorded an ABC of 134,270 (Jan-Dec 2006). This is testament to the improved news values of the title, and is an outstanding result in the rapidly changing motorcycling market. There are also exciting changes afoot in February with the re-launch of the MCN website, www.motorcyclenews.com.  The current MCN website is market leader with over a quarter of a million unique users per month*.  MCN will look to further its strength in the digital world with a relaunch of the site, as traffic figures are set to increase significantly.
The last 12 months has seen Ride magazine develop under Editor Steve Rose. They have managed to buck the trend by growing their ABC year on year to 49,764 (Jan-Dec 2006). Ride will continue to be the consumer's champion, with the most comprehensive reviews and product testing in the market.
Commenting on Ride going forward, Steve Rose, Editor of Ride had this to say; "This year Ride's priorities are to build on the successes of 2006, while still producing the planet's best motorcycle product tests."
Bike magazine continues to lead the biking monthlies category, with an ABC of 90,013(Jan-Dec 2006). It is the premium product for the more upmarket aspirational rider. The editorial proposition has broadened slightly in order to deliver a more accessible title to all riders of all types of bike as bikers are considering owning other types of bikes other than sports bikes. Bike will continue to deliver an unrivalled mix of entertainment and knowledge for modern bikers.
Performance Bikes has stayed true to its editorial brief without bowing to the pressure of using gift cover mounts to sell copies to non core motorcyclists. This is reflected in its ABC figure of 34,120 (Jan-Dec 2006).
Classic Bike, as the only classic motorcycle publication to submit sales to the scrutiny of an audit, remains strong in this crowded market with an ABC of 39,463 (Jan-Dec 2006). It continues to maintain the balance between the traditional classic bike enthusiast and those with aspirations for something more modern. Classic Bike focuses on the attitudes, values and interests that all groups have in common, all backed up by solid technical content.
Will Hattam, Group Managing Director of Motorcycling, concludes:-
"We remain the fore runners in the motorcycling market and are delighted that our main titles have shown strength in what is a tough market to be in at the moment. In the next 12 months we will be aiming to become even more relevant to our audience, which also means pushing ahead with digital growth."

Contacts;
Mark Perkins: 01733 468060,
mark.perkins@emap.com for MCN,
Charlie Brookes: 01733 468264,
Charlie.brookes@emap.com for Digital enquiries
Shaun Collin: 01733 468056,
shaun.collin@emap.com for the monthly publications.