FOCUSED EVENTS LAUNCH 'ULTIMATE DEMO' TRACK SCHEME
February 24 2010.


Europe's premier track day organiser, Focused Events, has unveiled an ambitious track day demo-ride scheme where customers can ride the latest Supersport machines from the main manufacturers, at the circuit of their choice.

Riders can choose from the Ducati 848, Kawasaki Ninja ZX-6R, Suzuki GSX-R600 or Yamaha YZF-R6 at top circuits across the UK and Europe. Ducati and Kawasaki are also offering, for a limited time, the added bonus of a full refund of the hire bike costs for all riders who then go on to buy a 2010 Supersport machine.

These track-focused machines will be fitted with race-day bodywork and high-performance rubber, but will retain their original characteristics for riders wishing to 'ride before they buy'. For the ultimate test, riders can choose to try two machines head-to-head, before making that final purchase decision.

Focused Events has been working with all the major manufacturers to obtain as many models as possible for the best choice for track-day customers. The manufacturer-distributors have supported the scheme as it gives riders a unique opportunity to test ride these machines in a focused and exciting race circuit environment.

An important additional factor for manufacturers was the unsurpassed line-up of nationwide circuits which Focused Events use to satisfy all potential customers, including Brands Hatch (London and South), Oulton Park (North West), Silverstone (Central), Knockhill (Scotland), Cadwell Park (North East), Snetterton (East Anglia), Anglesey (N. Wales), Pembrey (S. Wales), Mallory (Midlands) and Rockingham (Midlands).

The price for the bike-hire is £245, (Ducati 898 - £275), plus the circuit specific trackday cost, (with prices as low £59 in off-season), and includes petrol, tyres and regular inspection by mechanics during the day. To test ride two machines back-to-back is the small additional sum of £45.

Sales and Marketing Manager for Kawasaki Motors UK, Michael Johnstone commented, "We think this is a great initiative for getting potential customers on the Ninja ZX-6R, a machine that is as at home on the road and the track. We also welcome the fact that other manufacturers will be using their machines, as we know just how well the ZX-6R fares in its class."

George Cheeseman, Marketing Manager for Suzuki GB PLC, said, "Following the recent announcement of our 25th Anniversary celebration track days with Focused Events, we are pleased to join forces once again. With the GSX-R range, we offer the largest choice in the Supersport category and with this initiative we look forward to showing more riders why it's still one of the most popular ranges, even after 25 years."

Focused Events owner, Kevin Healy added, "We've been working hard to get this idea off the ground as we always believed it was a win-win situation for everyone. For riders the opportunity to try all the main Supersports bikes on track, for manufacturers and dealers the ultimate demo scheme and for us to be able to offer something very different for existing and future customers. We think riders will be excited by the opportunity of trying out the latest machines on the same day in such a focused and exhilarating environment."


For more information on trackdays and bike-hire, Focused Events is available on 0845 0267272 or
info@focusedevents.com and for full event and circuit details see www.focusedevents.com