March 1 2010.

[image1With Spring and the riding season approaching, motorcyclists all over Britain will be looking forward to getting on their bikes for the first outing of the year. In readiness, Phoenix, Arai's UK distributor, has been busy receiving the new 2010 designs into stock and arrived recently are the following:

RX-7 GP Jonathan Rea replica
A superlative full-race helmet with a stunning paintjob - Rea's replica ticks all the boxes and will be seen on WSB podiums the world over.
Size Range: XS - XL RRP: £589.99

RX-7 GP Black Frost
Somewhere between a flat matt and a stealthy satin, the RX-7 GP's new paint option is slick, and subtle.
Size Range: XS - XL RRP: £524.99

Quantum Black Frost -Diamond Black, Diamond White, Leon Grey and Urban Black.
With racing DNA from the RX-7 GP matched to the civilities required on the road, Arai's new Quantum has proved a winning formula. Five new solid colourways for 2010 complement it perfectly.
Size Range: XS - XXL (XS - XL Leon Grey) RRP: £399.99

Quantum Doohan
Mick's iconic paint meets the superb Quantum; the result is a nod to motorcycle GP - and Arai - history.
Size Range: XS - XXL RRP: £469.99

Quantum DNA White, Black
The DNA offers a smart blend of ever so slightly retro style with a modern identity all its own. Truly unique...
Size Range: XS - XXL RRP: £469.99

Quantum UK Flag/Italian Flag
British and Italian motorcycles are at the top of the desirability pile. This patriotic brace of helmets celebrate the fact.
Size Range: XS - XXL (XS-XL Italian Flag) RRP: £469.99

Chaser Hawk Grey, Red, Blue
The Chaser offers comfort, great features and the safety that's engineered into all Arais at an affordable price point. It also has three new designs that look fast stood still.
Size Range: XS - XL RRP: £369.99

SZF Banda Black, Red, Blue
While solid colours are still available for the popular SZF open face, three new retro options add a splash of colour.
Size Range: XS - XL (S - L Red, Blue) RRP: £324.99

SZF Lady Camo
A specific design for ladies who want the freedom of the SZF.
Size Range: XS - M RRP: £324.99

The Japanese brand's reputation for quality, comfort and safety has recently been further reinforced as, for the eleventh consecutive year, Arai came out top of the JD Power and Associates Motorcycle Helmet Satisfaction Study.  Also, Arai placed three of its helmets in the overall top ten - including the number one spot - of RiDE Magazine's 2009 RiDER Power Survey, an exhaustive poll taken from 5000 readers, reported in the November 2009 issue.

For more information contact 01782 569800 or visit www.whyarai.co.uk