CASTROL UNVEILS BIGGEST RE-LAUNCH IN ITS 100 YEARS HISTORY
 March 7 2007.
Castrol today announced the introduction of a new range of products and services in the biggest re-launch of its brand in its 100-year history. 
The move sees Castrol modernising its brand to deliver an even more powerful and relevant offer for its consumers which for motorcycles will include:
New simplified product range - Streamlining to three core product brands for the motorcycle market - Castrol Power 1, Castrol Act>evo X-tra and Castrol Act>evo
New technology benefits - Trizone TechnologyT and new formulations across the range to deliver exceptional performance
New global sponsorship campaign - UEFA EURO 2008T is Castrol's biggest ever sponsorship deal

"Motorcyclists are passionate about their bikes and have unique needs that differ from other road users. Castrol is prioritising its product portfolio to focus on these needs, offering oils designed for maximum performance, durability and value for money," said Adrian Brabazon, Motorcycle Marketing Manager in the UK & Ireland.
At Castrol, our consumers have always been at the heart of our business and our new approach aims to make life easier for the consumer.  We conducted more than 15,000 interviews in 14 countries to determine what mattered to our consumers," said Brabazon.
The three new core product brands for motorcycles are:
Castrol Power 1: for individuals wanting to get the best performance from their motorcycles. Using Trizone TechnologyT and Power Release Formula, the Power 1 range offers riders increased power. For those looking for maximum performance and extreme riding, Castrol has developed Power 1 Racing, with Trizone TechnologyT and Race Derived Technology for increased acceleration whilst delivering exceptional durability.
Castrol Act>evo X-tra and Act>evo: The Act>evo range with Wear Protection Formula and Heat Protection Molecules offers continuous protection in all riding conditions. The part-synthetic formulations are engineered for a wide range of applications including touring and urban riding. The heat protection molecules in Act>evo X-tra provide additional protection against deposit formation and oxidative breakdown in extreme heat conditions such as urban stop & start riding or on long, demanding journeys.
 
Developed with new Trizone TechnologyT at its core, Castrol premium lubricants offer superior performance. Trizone represents the three critical components of a four-stroke bike - the engine, clutch and gearbox. Trizone TechnologyT offers motorcycle owners optimum protection of the four-stroke engine, clutch and gearbox.
Castrol is also strengthening its brand's relevance to the consumer through its headline sponsorship of UEFA EURO 2008T, Castrol and BP's biggest ever sports sponsorship deal. The sponsorship gives Castrol an international platform to reflect its core values of passion, technical progress, performance and teamwork.  As part of its UEFA EURO 2008T deal, Castrol will own an exclusive category it believes will help the brand get closer to football fans and change the way they engage with the tournament next summer.
"Expect Castrol to be innovative.  With our sponsorship of UEFA EURO 2008T, we will bring something completely new to the football experience in a way that will add value, excite, inform and engage fans, consumers, customers, partners and employees," said Roy Williamson, Marketing Director, BP Lubricants Europe.  

For more information please visit: www.castrol.com/uk