March 12 2010.

The March issue of Motorcycle Trader will be landing with a thud on your doormat in the next day or so.

Both ProBike and Phoenix Distribution have adopted the quality route with the production of their new catalogues and have chosen the quality trade title with which to distribute them.

ProBike is celebrating its 21st anniversary and its comprehensive catalogue reflects this length of industry service. Phoenix, on the other hand, has made an interesting and bold move into the world of flooring and has added a new string to its corporate bow in the shape of Cavalio; a maker of high-quality vinyl flooring that offers a wide range of applications for the showroom and office as well as the home.

Features are a-plenty in this issue, which heralds the start of spring. Our Bucking the Trend series turns the spotlight on Kymco importer Masco and one of its hard-working dealers, Fred Holdcroft; the leading motorcycle tyre manufacturers have unleashed a host of new rubber for 2010 and Trader profiles 'em; Alastair Walker investigates the strong euro and the opportunities it may present for overseas trading; part three of the Electric Revolution gives an A-to-Z run down through the UK's battery-powered scooter distributors; and we embark on a trip down memory lane, meeting the guys at the top who really made a difference - this month, Mike Jackson meets former Suzuki sales director Maurice Knight.

Regular bits include a bulging news digest and new products section; an update on the Industry's campaign Get On; and thought provoking views from regular columnists Kenward, Williams, Klame and Sticky.

Business Journal takes a look at a couple of topical subjects and proffers some timely advice for avoiding redundancy pitfalls and how to tackle rent reviews.

Finally, the industry bible, the Motorcycle Trader Directory continues to provide up-to-date company and product information.

If you don't receive Motorcycle Trader and feel you should, call the office on 01273 616040 or email