CRESCENT TAKES OVER ROB WILLSHER
March 23 2007.

Crescent release:

CRESCENT MOTORCYCLE CO LTD has expanded its class-leading dealership showrooms into Southampton, where it now owns Rob Willsher of Bursledon, and the rights to sell new Suzuki motorcycles across the entire Solent area of the South coast.


The move makes Crescent one of the largest outlets for new Suzukis in the UK - when the Willsher business is combined with existing dealerships in Bournemouth and Verwood, Crescent will retail approximately 900 new Suzuki motorcycles a year.


Crescent Director Martyn James said: "Southampton is a key area for expansion of our business, so we entered negotiations with Willsher's and Crescent now owns and operates the dealership.


"We really like the family feel that Willsher's has developed and its relationship with the motorcycle fraternity in Southampton. That fits well with Crescent and as a result we have retained Tom Guilmant as the dealer proprietor to reassure existing and new customers.


"The dealership will continue to trade as Rob Willsher under the Crescent banner and we have exciting plans for the future, including relocating to new purpose-made premises with updated workshop and showroom facilities."


Crescent is known for its high-profile racing activity, owning and operating the Rizla Suzuki British Superbike team of Chris Walker and Cal Crutchlow. Crescent Managing Director Paul Denning is also the Rizla Suzuki MotoGP Team Manager. Glamour from the world of racing will feature in Willsher's but Crescent wants it to retain its own identity.


"Our racing activities will add a bit of sporting interest to Willsher's," explained Martyn. "Alongside that we will also bring in new lines of clothing, accessories and our own Crescent brand parts. In addition, we will be bringing Crescent's technical expertise and reputation for value to money to the area as well - we are very excited by this opportunity."


The Rob Willsher dealership can trace its roots back to the turn of the century when the current site was a stable. It went through many transformations before it started retailing Suzuki motorcycles in 1974. Crescent started trading in 1949 and has been one of Suzuki's most successful solus dealerships since 1963. The catchment area for the new three-dealership Crescent Motorcycle Co Ltd now ranges along England's South coast from Dorchester in the West to Bognor Regis in the east and on to Winchester/Salisbury to the North.


"We will be spending quality time getting to know our new customers and area," said Martyn. "We are putting together a programme of activities and events to support the new dealership and its expansion so watch this space, it's going to be a great adventure."