April 4 2007.

Over the years there has been almost as many variations on the black leather as there are individual motorcyclists, with every rider having at least one, but their essential appeal and simplicity remains the same.

As with their helmets, Davida have taken great care to design and manufacture a new range of black leathers so they fit well and look iconic in their own right.

Made from Grade A Analine Leather - a smooth soft and subtle cowhide-with strong zips and studs, clean lines, minimal fuss and maximum comfort.

To help create a flat stomach look for the ladies their jeans have a low slung, hip hugging waistband fastened by a concealed hook and Velcro and two small but discrete internal front pockets. The absence of rear pockets gives the bottom a pert and flattering streamlined curve.

Their western style leather jeans for men have strong double stitched seams throughout. The waistband is fastened by hook and stud and has six belt loops. Pocket strength is reinforced with additional studs.

The leg length for both their men and womens jeans are extra long to allow them to be cut to fit and have ¾ length leg lining.

Similarly designed for simplicity but comfort, the Davida Leather Jacket has a fully quilted liner and zipped at the cuffs. The mandarin collar is slightly raised and padded at the nape and, fastened with two studs.

The philosophy at Davida stems from years of riding bikes. "We understand, from experience, the importance of good kit when you're on the road. Whether being bold in the city or staying comfortable on challenging rides, certain things should not be compromised."

Davida Leather Jackets - £175
Davida Leather Jeans - £115

For more information go to
www.davida.co.uk . Tel: +44 (0)151 647 2419 Fax: +44 (0)151 649 9611. EMAIL: sales@davida.co.uk  Davida UK Ltd, 4-6 Pilgrim Street, Birkenhead, Merseyside, CH41 5EH.