April 11 2007.

The ATV European Association, (ATVEA), has commissioned the UK based  European ATV Safety Institute, (EASI), to produce a new ATV Rider Safety DVD to be distributed with every new ATV sold by industry ATVEA members across Europe..

In the UK, the Agricultural Engineers Association, (AEA), represents the ATV and quad industry interests through its ATV/Quad Group and has embraced the initiative, with members being closely involved in consultation and assisting in producing the new Owner's Safety visual aid, by providing ATV products, advice and accessories to help facilitate the production. The result is a strong message to the customer, advising them on safe riding practice, ATV use and respectful off-road countryside awareness. This follows on from the AEA ATV/Quad Group's recent round of training for its dealers in a comprehensive Customer Handover Process, in which this new DVD will now feature alongside the existing HSE 'Riding for a Fall' film.

Copies of the ATVEA Safety DVD will be available at no cost to the customer or the dealer networks, with each new ATV sold in the UK through official ATV dealers .