April 2 2010.

Royal Enfield dealers from across the UK gathered for the annual dealer conference at Prescott in Gloucestershire, home of the famous speed hill climb.

Encouraged by a positive response to the new fuel-injected engines from both media and public, dealers had an opportunity to see the new collection of genuine Royal Enfield clothing and accessories, supported by a range of in-store merchandising.

For the first time in eight years there was a photo-finish for the coveted Dealer of the Year award, with Midlands Royal Enfield finishing in joint first place with Hayward's of Cambridge. Bridge Road Motorcycles of Liverpool were Highly Commended for the largest increase in sales, while Earnshaw's of Huddersfield scooped Best New Dealer.

Royal Enfield UK T. 01386 700907  

Pictured above: David 'Stan' Stanley of Hayward's with their 8th consecutive DOTY.