April 12 2010.

Look out for the April issue of Motorcycle Trader landing on your doormat from today.

This 100-page issue is crammed full of thought-provoking editorial; vibrant advertising from companies with something to offer the trade; and, of course, the essential Motorcycle Trader Directory, making it the serious business magazine for the UK motorcycle trade and industry.

In Bucking the Trend we profile Scottoiler; a British company that has built solid progress on the foundations of a great invention, and continues to thrive. Following a similarly successful trend, Texa UK has enjoyed recession-beating growth; Trader visited its distributor conference to find out why. Tyred and tested; Scooter tyres are reviewed and new rubber from Bridgestone, Pirelli and Metzeler put through their paces on the road and track. In our trip down memory lane; Three Cross owner Keith Davies shares a tale or two with Mike Jackson and, in part four of our Electric Revolution series, Pete Henshaw considers whether electric scooters will ever have the capacity to sell in large quantities in the UK.

It's now official, as if you didn't already know; there will be a General Election in the UK on May 6th. Like us, many of you are probably finding the various promises quite baffling so, in an endeavour to help demystify it all, in our Business Journal, Adam Bernstein summarises what each of the main parties is purporting to offer business.

News and new products are plentiful in the packed pages of Trader, and regular columnists Kenward, Klame, Williams and Sticky are joined this month by Get On Campaign Director; Miles Taylor.

Finally, look out for inserts from Spinal Research and GEFCO. With its 'Ride Out, Fight Back' fundraising appeal, the Spinal Research charity is continuing to carry out important work in the field of spinal cord repair. Logistics provider GEFCO has just added Kawasaki Motors to its growing warehousing and distribution portfolio.

At Motorcycle Trader we don't send multiple copies to single addresses to inflate the circulation figure and the waste bin, but if you don't get Motorcycle Trader and think you should, then call us on 01273 616040 or email