April 13 2010.

Eicma, the Milan Motorcycle Show, has announced that Honda will be back exhibiting at this year's event which runs from November 2nd through to the 7th.

Honda withdrew from all shows in 2010 and the return to Milan could signal a change of policy which  hopefully will see the Japanese company return to the NEC show.

Eicma is also continuing to work hard on the launch of Eicma China, due to be held in Beijing from 11th to 13th June this year.

"Eicma China - the Motorcycle Show", was presented at the Grand Hyatt of Bejing in the presence of Luxun Zhi, who was there to represent the Chinese Foreign Trade Ministry, and the Deputy Director of ICE in Beijing, Enrico Condemi, a sure sign of the interest this event has kindled in Italy's equivalent governmental department.

The Chinese motorcycle market is about to be affected by legislation that is more restrictive in terms of emissions, and more liberal with regards to urban traffic circulation: two innovations that will positively influence prestigious products.

For further information, to book the last available floor space, or to organise your trip to Beijing, contact  and consult the website