April 19 2010.

Following its sales success in 2009, Davies Odell, manufacturer and distributor of Forcefield Body Armour and Climate Control technical clothing, has expanded itssales team for 2010 with the addition a new area sales manager.

Pat Lambert joins as sales manager covering Southern England and will be directly responsible for all retailers in that area. With a wealth of experience in the snowsport and outdoor markets Pat is relishing the new role, which will see him fully involved for the first time in the motorcycle trade.

"I am over the moon to be joining such a recognised and ambitious company as Forcefield and can't wait to get into dealers and catch up with old friends and hopefully make a few new ones in the process," says Pat.

Pat can be contacted on either 07702 900496 or by e-mail