April 21 2010.

Kymco UK is looking to further boost registrations this summer by embarking on a new consumer marketing campaign aimed directly at the youth market.

The strategic campaign entitled 'Let's Go Kymco' will be specifically targeted at the 16+ age group using a combination of on and off-line media channels. Ian Kidson, Managing Director of MASCO Limited, the UK Concessionaire for Kymco says, "This is the right time to focus our attention on the more youthful end of the market, and we are confident that we have a very strong proposition to offer this sector in an unrivalled product range that is competitively priced and supported by our unique 'Anywhere' insurance scheme.

"Ultimately the aim is to heighten brand awareness and be recognised as the leading global specialist in the smaller-capacity bike and scooter market."

To support the summer advertising programme, consumers will be invited to apply for a limited edition 'Go Kymco' T-shirt. Consumers and fans can also follow Kymco on Twitter at  

Kymco's youthful image will also be mirrored on the company's new website, which will be launched in May 2010,

For information on how to become a Kymco recognised dealer call MASCO on 01743 761107 or visit to register your details.