April 22 2010.

Robert Rach, owner of RR Motorcycles in Bakewell, won £100 worth of Love to Shop vouchers after being randomly selected from the hundreds of dealers signed up to Swinton Bikes' dealer referral scheme.

The popular dealer referral scheme pays dealers £10 for every customer they refer to the Swinton Bikes call centre for a motorbike insurance quote, regardless of whether a policy is actually taken out. Additionally dealers are also entered into a monthly draw with prizes worth up to £100 every time someone makes a referral.

Figures from Swinton Bikes show that almost 2,000 UK motorcycle dealerships have signed up to the new 2010 scheme, with many more expected to join over the coming weeks.

The Swinton Bikes dealer referral scheme uses a unique automated call tracking system and gives every dealer their own personal 0800 number, allowing automatic call logging and ensuring that dealers know they're getting the correct referral bonus each month.

Robert said: ""What a nice surprise winning a £100 shopping spree - my girlfriend will be made up! I'm glad I joined the Swinton Bikes dealer referral scheme. Making extra cash each month couldn't be easier! I find other bike insurance brokers are too expensive, so I stick with Swinton Bikes".

Anthony Aronin, head of Swinton Bikes said: "Our new dealer referral scheme is proving a great success and we've already paid out hundreds of pounds to dealers around the UK. We're delighted that Robert has won the first monthly prize - and I'm sure he will enjoy spending the £100 of vouchers.

"As well as the focus on levels of support to dealers in 2010, we are planning to roll out a series of schemes and incentives to make the dealer referral scheme more attractive and also easier to access."

The dealer referral scheme is open to any motorcycle dealer in the UK. Any dealers who would like to sign up to the scheme can call 0800 068 7988 or email