CHARLEY BOORMAN - AMBASSADOR FOR CAROLE NASH
May 4 2010.

Actor and adventurer Charley Boorman has ridden into a new role as an ambassador for Carole Nash.

Charley, who has just headlined his own live tour will support the brand's press and marketing drives. His responsibilities will include attending motorcycle shows and providing a fortnightly blog for the company's website www.carolenash.com/insidebikes  Carole Nash customers are also set to benefit from discounts on books, DVDs and tickets for shows featuring the well known TV personality.

His selection as a brand ambassador reflects his appeal to Carole Nash's core customer base and his role as a standard-bearer for motorcycling. A rider since he was just seven years old, his televised exploits with fellow celebrity biker Ewan McGregor have significantly raised the profile of motorcycling with the public.

"As a vocal and high profile supporter of biking and bikers Charley is the ideal ambassador for Carole Nash," commented the company's head of marketing, Rebecca Donohue. "He's a likeable and appealing character, not just to our core demographic but the wider public to whom we, as an industry, need to communicate the benefits and joys of motorcycling. He will be a great asset"

Charley's public profile has risen considerably in recent years after he undertook a series of gruelling challenges. These were kick-started by his 2004 global circumnavigation with McGregor which was captured for the hit BBC series, Long Way Round. This was followed in 2006 by his solo participation in the Dakar Rally, filmed for Sky TV, before he teamed up again with McGregor in 2007 for Long Way Down, a BBC series which followed the pair's journey from John O'Groats to Cape Town. More recently he journeyed around the world for the BBC's By Any Means and By Any Means 2 programmes.

Commenting on his new role Charley said: "I'm delighted to represent Carole Nash. The company understands what it means to be a biker and that's reflected in the design and quality of its policies and the experience and expertise which underpins its service. I'm  looking forward to spreading the Carole Nash word."

Charley is also an enthusiastic supporter of the Riders for Health which is one of two charities set to benefit from Carole Nash chief executive David Newman's recent expedition to the North Pole. The charity provides vital transportation for health workers in Africa. Newman's On Top of the World expedition is also benefiting the Brain & Spinal Injures Centre in Salford.