May 12 2010.

The Dirt Bike Show is set to expand its horizons this year by taking on a new international image and aiming to attract increasing numbers of overseas exhibitors and visitors from Europe, the USA and beyond.

The newly named International Dirt Bike Show 2010 will still be based at the popular and well-established Stoneleigh Park Exhibition Centre, near Coventry, from November the 4th to the 7th 2010 and will still be organised by Promoto, the company headed up by former motocross GP star David Watson.

"Last year was our tenth Dirt Bike Show and in the face of the worst recession in years we still managed to increase visitor numbers over the previous year, proving that the Dirt Bike Show at Stoneleigh is still the firm focal point for off-road enthusiasts of every description," explains Watson.

"The Dirt Bike Show has grown in stature to the point where it is the only major off-road show in Europe. Its timing at the beginning of November, coupled with its location close to international airports, makes it the perfect launchpad for overseas companies to introduce their new season product ranges.

"We are already in discussion with leading UK, European and North American companies who are looking to launch their 2011 ranges to a dedicated off-road audience and we will be promoting the show throughout Europe to attract international trade and consumer show visitors."

The new International tag will not impact on all the established and popular features of the Dirt Bike Show which will still feature all the latest machines, parts, clothing and accessories as well as the live action arena, fashion shows, climbing wall, race simulator, forum, competitions, celebrity guests and a new Quad Zone for the expanding four-wheel fraternity.

"This is a building block for the future," said Dave Watson

The International Dirt Bike Show 2010 - Stoneleigh Park, Warwickshire. November 4th to 7th 2010.

Show enquiries: T. 0844 800 6481. E:
info@dirtbikeshow.co.uk Web: www.dirtbikeshow.co.uk