May 13 2010

Look out for the May issue of Motorcycle Trader, landing from today.

The 100-page quality option for the motorcycle industry is packed from cover to cover with important and informative editorial, including news and in-depth features about current issues affecting traders, as well as the bang-up-to-date Motorcycle Trader Directory.

This month, we take a look at motorcycle apprenticeships and consider the role these government-funded schemes can play in helping to develop Britain's next generation of motorcycle technicians and dealers.

In true 'Bucking the Trend' tradition, AJS Motorcycles has gone full circle and is now enjoying new growth; Trader visits the Hampshire-based importer to find out more.

Online social networks, such as Facebook and Twitter, are powerful, and cost nothing to use; Trader ponders whether dealers may be missing great opportunities to benefit from these websites.

Trader's Electric Revolution series concludes with battery-powered off-road machines.

Mike Jackson continues his interviews with former industry big-hitters - this time, he talks to Gerald Davison, the former Honda executive.

On the rubber front, Dunlop launched its new SportSmart to the trade, and Trader reviews new ATV product available for 2010.

This month's biggest event update - the Dirt Bike Show opens its doors for exhibitor bookings.

And, of course, news and new products abound in the packed pages of Trader, while regular columnists Williams and Sticky opt for the topical theme of politics; and, in our Business Journal section, we cover subjects that are especially pertinent in the current employment climate.

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