May 14 2020.

With the 2010 World Cup just a few short weeks from kick-off in South Africa, football fever is once again set to grip the entire world and, of course, the World Superbike championship paddock. Alstare Suzuki rider - and career-long Arai rider - Leon Haslam loves his football and for this weekend's WSB round at Kyalami wanted to do something special in support of the England team.

The Haslam World Cup replica is the result; featuring a pair of super-cool and super-stylised 'gold lions' on the side, the evocative, Haslam-adapted three lions on the chin and the names of the 1966 England winning team circling around the base, subtly supporting the hopes for this year's team. The stunning artwork also includes the World Cup itself - draped in the colours of the South African flag - as well as a lion finished in the Cross of St. George and Haslam's own number 91.

Haslam will wear his World Cup replica in both races this coming Sunday but eager footie and Haslam fans will have the opportunity to own a little piece of history, as Arai are specially producing a small batch of this very personal design; 250 only will be made and will come complete with a numbered certificate signed by Leon himself.

Based on the extremely popular Arai Chaser, each helmet will be personally handed over by Haslam at the International Motorcycle Show at the NEC this November and each purchaser will also receive a free ticket to the show.

Leon is understandably excited about his new paintwork; "I love this. It's great to have an input in designing something so personal and see the end result in the flesh - and this helmet looks fantastic, even better than I expected. I'll be proud to wear it this weekend, battling for wins and the WSB championship and can only hope and dream that we get somewhere near the top step as a team in the World Cup itself. It's great that Arai are behind it too, and I look forward to meeting everybody that gets one."

The Haslam World Cup replica can be ordered via the Arai Five Star dealer network, available in sizes XXS-XXL with a retail price of £399.99.

For more information on the Arai range call Phoenix on 01782 569800, or visit