May 21 2010.

Harley-Davidson UK and Ireland has today announced that Commercial Operations Manager Iñaki Isusi has been appointed as the new Country Manager. Iñaki replaces Stuart Farrell who takes up a new position as Managing Director - Strategic Growth Markets and Dealer Development.

Iñaki has worked with Harley-Davidson for six years and has strong experience with the UK and Ireland dealer network, as well as having held positions for European Dealer Development and European Motorcycle production and inventory Management. Leading the team from the company base in Oxford, Iñaki will report into the newly appointed Regional Director for Benelux, UK & Ireland and Scandinavia, Roel Rietveld.

Roel is the most experienced Regional Country Manager within the Harley-Davidson Europe infrastructure and will play a crucial role in helping the Europe, Middle East and Africa (EMEA) region to continue to lead the way for Harley-Davidson in all markets outside of the United States.

"I am delighted to be strengthening my position within the Harley-Davidson UK & Ireland team," said Iñaki. "My past work in this market has allowed me the opportunity to create the foundations for strong relationships with both the dealer network and the subsidiary team. I look forward to building on this to deliver great customer experiences through an expanding, profitable and motivated dealer network. It is certainly an exciting time to be working with the Motor Company."

Roel added: "The Harley-Davidson Motor Company is currently focussing its efforts and investment on the markets outside the US, which offers us considerable potential for growth. My designation as Regional Director for these countries in north-west Europe supports these growth plans and marks a wonderful new milestone in my career."