May 26 2010.

Bike Trader has launched a new Dealer Stock View service for dealers who advertise stock on the  website. The service will be free of charge to all existing advertisers.

The new service allows site visitors to easily view all stock available from a particular dealer, giving them the chance to browse all the different models the dealer has on the site.

Connecting users to a dealer's full range is a valuable tool for converting interest to purchase, a fact demonstrated by research conducted recently on partner site The research showed that 70% of consumers (based on a respondent base of 2,000) would be either interested or very interested in the ability to search through the stock of specific dealers.

Kay Walpole, Product Manager Bike Trader, comments: "We are always looking for ways to increase the value of our services to dealers. Over the last year bike dealers have experienced the same economic difficulties as other markets and we are keen to find ways to support their sales and help them improve ROI. New Dealer Stock View will make it easier for consumers to review the full range of bikes available from a particular dealer and encourage them to make a purchase."

The Dealer Stock View service creates a virtual forecourt for bike dealers, replacing the usual display ads with dealer branding and contact details. Site visitors will be able to run searches against the stock of any dealer who has vehicles advertised on the website at  The additional flexibility this offers consumers makes it even easier for them to find the bike they want from the dealer that is most convenient for them.

The result is the creation of a strong brand presence with a clear call to action directing visitors to the dealer's external website, helping dealers to generate more qualified leads at no additional cost.

For more information on Dealer Stock View dealers can contact the team directly on 08444 708 995.