May 26 2010.

Arai has once again come out top overall in the 2010 J.D Power Motorcycle Helmet Satisfaction Study; this is the 12th straight year that Arai has earned the number one ranking from J.D. Power.

US based J.D. Power and Associates is a global marketing information firm that conducts independent and unbiased surveys of customer satisfaction and product quality.

The 2010 J.D. Power Motorcycle Helmet Satisfaction Study took place in August through November last year and is based on the responses from more than 4,800 purchasers of new 2009 model year motorcycles, who provided information about their most recent helmet purchase and use.

J.D. Power began studying motorcycle helmet satisfaction in 1999, asking riders on an annual basis to rate their helmets in three areas; ventilation, visor and design/styling. These three factors are comprised of 11 attributes; quietness, ventilation/air flow, de-fogging, visor wind seal, scratch resistance and ease of replacement, scratch resistance of the shell, colour/graphic design, weight, ease of strap fastening, and fit and comfort.

Arai ranks highest in customer satisfaction and performs particularly well across nearly all measures. Todd Markusic, Senior Director of the Powersports Practice at J.D. Power; "It's more important than ever for helmet manufacturers to ensure their customers are highly satisfied, increasing the likelihood they'll return to the brand next time. In addition, satisfaction levels tend to rise as the price of the helmet increases - quite simply motorcycle helmets appear to be a product where you truly get what you pay for in terms of comfort and fit."

John Wakefield, Managing Director of Arai's UK importer Phoenix Distribution, was naturally pleased; "We've been convinced of Arai's many qualities for the 26 years we've been bringing them into the UK. As a premium brand in a competitive market, however, it's great to get the recognition from the J.D. Power Motorcycle Helmet Satisfaction Study that motorcyclists understand the extra money spent on an Arai is well worth it!"

For more information on the 2010 J.D. Power Motorcycle Helmet Satisfaction Study visit