|MCI LAUNCH NATIONAL MOTORCYCLE WEEK 2007
May 21 2007.
National Motorcycle Week is the annual campaign organised by the Motor Cycle Industry Association (MCI) to promote the benefits of motorcycling. The event runs from 15th - 21st July and Ride to Work Day is on the 18th.
Ride to Work Day highlights that motorcycling:
This year the theme is 'Now's The Time'. This is because the industry aims to encourage more new people into motorcycling before new legislation is introduced in 2008. The new legislation will mean that people will have to complete more difficult tasks to pass their test, probably travel further to take their test and it will cost more in time and money to complete.
- Cuts congestion
- Cuts pollution
- Cuts journey times
- Is convenient and flexible
- Is cost-effective
The industry is saying that 'Now's the Time' to:
During National Motorcycle Week, riders and friends get together to hold events, such as charity fundraisers, BBQs, competitions, picnics, group rides and join in with other activities that are held by dealers and other associations such as BikeSafe.
- Get on two wheels
- Lose the L plates
- Do something different
- Take a friend for a ride
- Watch a race
- Go off-road
- Hold an event
- Ride to Work
The MCI encourages all people who are involved in motorcycling to do something during the week to get more people onto two wheels and promote the fun and freedom associated with riding.
A new website has been created for people who want to find out more about getting into motorcycling www.takeyourbiketestnow.com and there will also be a range of resources, posters and downloads available for people who plan to organise events.
Existing riders can also get more information from the industry's website and anyone who is interested in running an event can download a pack from. www.mcia.co.uk