May 25 2006.

Bridgestone UK has strengthened its sales team with the appointment of Andrew Whitehead as manager for its motorcycle division. 

With more than nine years industry experience, Andrew's principal responsibility will be to secure Bridgestone's market share of quality motorcycle tyres.

This portfolio includes the new Battlax BT-021, a long-term replacement for the BT-020, the market-leading sport touring rubber.

"It's an exciting time to join the motorcycle division following the official launch of the BT-021," said Andrew. "It's a fantastic product, and the positive feedback we've received about the handling and performance capabilities of the tyre leads us to believe it will make a real impact in the market. The BT-020 is an incredibly tough act to follow, but my focus is to ensure the BT-021, and the rest of the Bridgestone motorbike range, can generate equally impressive unit sales.

"It's a challenge that excites me greatly, and I look forward to developing relationships with new and existing customers in order to achieve success."

Andrew, 44, formerly worked in a sales capacity for Bridgestone's truck division, following a six year stint at Dunlop, where he was also responsible for truck and motorcycle tyre sales.