PHOENIX STRENGTHENS SALES DIVISION
May 30 2007.

From 11th June, 2007 Tim Hayden will join Phoenix as Sales Manager developing sales opportunities for the company's exclusive brand portfolio.

Tim started at Hein Gericke in 1993 as a shop partner and progressed through the ranks to eventually take on the role of Sales Director. He will use his wealth of experience and knowledge gained over the years to strengthen the position of Phoenix in the market place, working closely with the sales team.

Commenting Phoenix Managing Director, John Wakefield said, "We are delighted that Tim is joining our team and with his sales expertise we are confident of increasing our level of service to our dealer network which will in turn strengthen our position in the industry. We were recently appointed UK distributors of the Arai car helmet range and with Tim's appointment this will give us more time and resources to further develop our distribution strategy".