EICMA CHINA SUCCESS
June 21 2010.


The first edition of Eicma China was an immediate and resounding success, say the organisers.

Early reservations on the viability of the exhibition have been dispelled, and the show, which was organised in just three months turned out to be a success on all levels for the three partners; CIME (China Italy Motorcycle Exhibition),  the Chinese partners, CCCM and Genertec, and the Italian EICMA spa.

Eicma China -'The Motorcycle Show' was held at the National Agricultural Exhibition Centre of Beijing from the 11th to the 13th of  June and the success of the initiative became apparent from the moment the inaugural ceremony got underway in the presence of top representatives of the Chinese government - with a delegation headed by the Vice Minister of Trade, Mr. Jiang Yaoping and a highly significant participation from Italy. Attending, among others, were Antonino La Spina, the Director of ICE Beijing, and Corrado Capelli, the Chairman of Confindustria Ancma.

Visitors crowded the show from the very first day and the Trial and Freestyling performances imported directly from "Motolive" amazed and delighted the Chinese motorcycle fans.

Over an area of 20,000 square meters, products from the most important Chinese manufacturers were displayed next to world renowned brands such as Yamaha, Suzuki and Peugeot, while a selection of high-end products by Italian brands - Ducati, MV Agusta, Malaguti, Magneti Marelli, Catene Regina, GIVI, Ducati Energia, Caberg, Nolan, Luma, Oxygen, Motoinfinito, PPG - took pride of place in a "collective" show organised with the support of ICE.

The successful debut of the initiative, the climate of general satisfaction and above all the interest shown by both the Chinese government and the Italian government in supporting the event give good grounds to look to the future of the event with confidence.

Eicma China is a fine example of effective collaboration between public and private entities, between Italian and Chinese organisers and, it should be emphasised, between the highest Authorities of the two countries.