February 27 2007.

Picture shows from left to right: Alan Whitehead of CJ Wylde in Leeds, Geoff Richardson of Richardson's in Ripley, Surrey, Ben Matthews & Peter Rivers Fletcher of Watsonian Squire and David 'Stan' Stanley from Hayward's of Cambridge.It was 'goodbye and hello' at the 2007 Royal Enfield dealer conference as Peter Rivers Fletcher announced his retirement after 35 years in the motorcycle industry.  Peter was instrumental in bringing the UK distribution of Royal Enfield motorcycles into the Watsonian-Squire portfolio in 1999 and during that time sales have risen from virtually nothing to 600 machines per year.  Ben Matthews, who has been the Sales Manager for the brand for many years, has taken a substantial share-holding in the company and was welcomed as the new Sales Director by Mike Williams, Peter's long-term partner (in a business sense only, Mike hastily added!). Royal Enfield consolidated its position in the UK market last year, comfortably out-performing other niche brands, like Buell and Moto Guzzi and there was a considerable mood of confidence in the room.  Over 50 delegates from 30 dealerships attended the event, coming from as far as the Guernsey and Newcastle-upon-Tyne.Watsonian-Squire enjoys a special relationship with the Royal Enfield factory and has been closely involved in product development.  Ashish Joshi, the European Sales Manager for Royal Enfield, gave a presentation on the company's expansion plans, including a 10% boost in production in response to booming domestic demand.Haywards Motorcycles of Cambridge collected the Dealer of the Year Award for the fifth consecutive year, but Richardson's of Surrey were snapping at their heels and were Highly Commended.  Long established dealer CJ Wylde of Leeds recently took on the Royal Enfield franchise and picked up the award for Best New Dealer.Details from Watsonian-Squire on 01386 700907