ALPINESTARS APPOINTS OXFORD PRODUCTS TO SUPPLEMENT DISTRIBUTION IN THE UK
June 28 2010.


Alpinestars has appointed Oxford Products to boost the supply of its key products throughout the UK. Working alongside an already well established and highly successful direct dealer network in the UK, Oxford Products will become a subsidiary distributor, offering selected products from Alpinestars technical motorcycle collection to its own wide network of accounts.

Alpinestars' own primary dealer network will continue to be supported and serviced by Alpinestars Dealer Development staff based in the UK with access to the complete range of products from Alpinestars technical apparel, footwear and accessory categories.

This agreement is a significant step in building even greater availability of Alpinestars products in the UK. Oxford Products will carry significant stock levels focusing on the development of key Alpinestars road riding products, with a commitment to providing immediate service and support.

For Alpinestars, the partnership represents an important strategic move; with a technical collection covering every aspect of motorcycle apparel and footwear for touring, commuting and racing, the offer will bring real benefits to dealers that are new to Alpinestars.

It is important to note that Oxford Products will handle order fulfillment and product support for their dealer network. Dealers already working with Alpinestars directly will be unaffected by this agreement and will continue to be supported by Alpinestars Sales Support as established.

The Alpinestars / Oxford Products distribution partnership commences from the beginning of July 2010 with deliveries starting immediately.