July 6 2007.

The Motor Cycle Industry Association (MCI) is inviting young people to find our more about safer road use as part of its youth policy initiative.

The MCI is announcing its fourth 'Youth Day', a special road safety event, held at the International Motorcycle Show at the NEC in Birmingham, for teens from 14-17 years. The event is taking place on 27th November 2007 and runs from 10am - 4pm.

During the day and the students and their teachers can expect to participate in a range of informative activities, including a treasure hunt, an interactive quiz and other options such as a fashion show as well as the opportunity to view a range of machines from classics to custom.

Government has demonstrated a commitment to make the roads safer for all users and the MCI has a strong educational policy that supports the ongoing education of young people to help reduce accidents on the roads.

The recent Transport Select Committee Enquiry into the Government's Strategy for Motorcycling (April 2007) said "We welcome the overhaul of driver learning and training promised in the road safety review. We hope the Government will include motorcycling as part of its education programme for young people and would expect the Government to give a very good reason if it is not"

The event is focussed on road safety and the target audience is 14-17 year olds. It is an exclusive opportunity as only 2,500 tickets are available. The tickets retail at £5.00 per young person and all accompanying adults are free.

Tickets can be reserved by contacting the Youth Co-ordinator by calling Jenny Luckman on 02476 408032 or email