July 1 2010.

HEL Performance has reached an agreement with MotorSport Vision Racing Limited to become an official supplier to the British Superbike championship for the rest of the 2010 season and 2011.

The deal will see the Exeter-based performance company's 'devil' logo become a regular fixture within the championship's promotional material.

HEL has already become a large part of the 2010 season, both in terms of presence and results. Its eye-catching, 40-foot race support unit has become a vital addition to riders and teams in all of the classes that run in the championship.

With HEL's technicians available to give advice and build bespoke set-ups, the service is proving incredibly popular with 72% of riders in the series running its stainless steel braided lines.

Simon Lane of HEL Performance said: 'The whole company is so proud of our 'Official Supplier' status in the MCE Insurance British Superbike Championship for 2010 and 2011. BSB is such a professionally run series and offers HEL Performance so much in terms of information, development and research. This move further demonstrates our commitment to the sport we love so much.

'It has been a great start to the season for HEL, which has all stemmed from our initial involvement with the BSB series and our Race Support Unit. We now have huge presence in the championship and continually gain feedback at the track which we then put into the product to offer the road user the very best possible product for their bike.'

HEL Performance offers braided brake line kits for 1825 bikes in 20 different colours, as well as oil line and oil cooler kits, brake line adapters, connectors and other performance hoses.

For more information visit www.helperformance.com or call 01392 811681.