TRADE DAY IS DEAD
July 1 2010.


More details have been announced for the MCIA's annual NEC event, recently renamed Carole Nash Motorcycle Live.

From the trade point of view, the main news is there is no trade day in the new nine day schedule. The event now opens to all on Saturday November 27th and runs through to the following Sunday, December 5th.

The up side is that the cost of trade tickets has been halved to £5 each with a maximum of four tickets per trade address. There will also be a small saving in time and money as there will be no photograph required for the ticket. The down side to that is it is now a one-day ticket as opposed to the previous two day pass.

The long requested shorter event called for a total re-think and so the new plan for the trade is for exhibitors to organise their own special trade-only sessions on their stands, either within the event opening times, or possibly before or after the normal public opening hours. Now it's down to the trade and the exhibitors to make it work. Or not.

Another real up side is the return of a number of leading machine manufacturers, notably Honda, the Piaggio Group, the Barrus ranges and a full size Ducati stand. All the other leading makes have already booked, with Harley Davidson the only notable exception at this stage.

A new layout also sees major manufacturer stands at every main entrance, designed to give improved entry impact for  visitors and a transition through the machine manufacturers to the retail areas and on to the various interactive areas of the exhibition.

See the full Carole Nash Motorcycle Live story in the July edition of Motorcycle Trader.


If you are interested in exhibiting, contact: dean@motorcyclelive.co.uk