July 21 2010.

Phoenix Distribution has announced that from 1st September, 2010 it will become the official agent of the REV'IT! brand throughout the UK.

REV'IT!, introduced to the motorcycle market in 1995, has quickly achieved a reputation for quality, innovation and excellence with a company ethos to provide customers with the ultimate in safety, comfort and performance.

Based in Oss, The Netherlands, REV'IT! acquired the GORE-TEX licence in 2008 for garments, gloves and accessories and will launch their first GORE-TEX collection this autumn which customers will also be able to view on the Phoenix-REV'IT! stand at the forthcoming Motorcycle Live show at the NEC in November.

Through its marketing strategy, REV'IT! has developed strong links to the MotoGP paddock and uses riders of the calibre of Randy De Puniet, Alvaro Bautista and Simone Corsi, who use seasons of testing to research and develop some of the REV'IT! ranges.

The addition of REV'IT! to the Phoenix portfolio will fit perfectly into the new 'One Stop Shop' strategy offering a strong clothing brand to link with the recent addition of the Nolan Group of helmets.

John Wakefield, Phoenix's Managing Director, is delighted to have acquired the REV'IT! agency, "REV'IT! is a superb brand to complement our line-up and we feel extremely proud to have been selected by the company to be its representative in the UK. REV'IT! sits perfectly with our new brand strategy and expansion plans and we cannot wait to get the ball rolling with the launch of the 2011 Spring/Summer collection in September".

Egbert Egbers, the Commercial Director of REV'IT!, is also happy to be working with Phoenix. "In Phoenix we have the ideal partner to develop and promote the REV'IT! brand in the UK. Phoenix has a dedicated team and the perfect dealer network and we know it will offer a first class service to our current, and all new customers".