July 26 2010.

Swinton Bikes, one of the UK's leading bike insurance brokers, has announced its sponsorship of this year's Num Bum Run.

The charity bike ride, taking place over August Bank Holiday weekend, will cover a total of 940 miles over five days, from Lands Ends to John O Groats, in aid of Help for Heroes.

The idea for the Num Bum Run came from a group of bikers based in St. Helens, Merseyside, after hearing the story of Corporal Andy Reid, a keen biker, who lost both legs together with his right arm in an explosion in Sangin, Afghanistan, in October 2009.

Andy will take part in the five day event on a specially designed bike alongside fellow members of the biking community.

As part of its sponsorship, Swinton Bikes has donated £500 to Help for Heroes and will provide stand pucks and lanyards to bikers taking part in the Run.

A representative from Swinton Bikes also attended the Big Rideout, Andy's final training run, on Sunday 25th July to meet fellow bikers and to witness the final preparations for the big event.

Anthony Aronin, Head of Swinton Bikes, said: "The Num Bum Run is a fantastic event which will hopefully raise lots of money for a brilliant cause.

"It's great to see bikers team up to help a fellow rider and it's clear from the great turnout on the various training rides that the Run has created a real community feeling.

"Andy is a huge inspiration to many people and his determination to take part in the fundraising run just nine months after he was injured is a real testament to his courage and bravery."

Organiser Cliff Williams added: "Andy was a keen motorcyclist before this incident so it seems very fitting to help him raise money for Help for Heroes. It's also helping Andy come to terms with his injuries.

"Although this will be hard work for even the able bodied riders, it's going to represent a huge milestone for Andy making his way towards some sort of normality."