HARLEY-DAVIDSON REDUCES SHIPMENTS AND UPDATES EARNINGS EXPECTATIONS
September 7 2007.

Harley-Davidson, Inc. has announced that it expects to ship between 86,000 and 88,000 motorcycles in the third quarter of 2007. Shipments of between 91,000 units and 95,000 units were originally planned for the quarter. Shipments for the full year are expected to be in the range of 328,000 to 332,000.

"Initial reports about our 2008 model year motorcycles from our dealers and the media have been excellent, but this is a difficult time for the U.S. consumer," said Jim Ziemer, Chief Executive Officer of Harley-Davidson, Inc. "Coming off a negative U.S. retail sales trend in the first six months of the year, we ran an effective promotion in July that increased retail sales and reduced inventories of 2007 model motorcycles. However, our U.S. dealers' retail sales have fallen sharply during August. Against the current economic background, we no longer expect worldwide dealer retail sales to increase during the second half of 2007. As a result, the Company has decided to reduce its planned shipments of motorcycles to its dealers for the remainder of 2007. The Company expects its actions will result in fewer wholesale motorcycle shipments than dealer retail sales during 2007," said Ziemer.

The Company now expects a modest decline in revenue for 2007. Diluted earnings per share (EPS) for the full year 2007 are expected to be down 4 to 6 percent, in the range of $3.69 - $3.77, compared to 2006 EPS of $3.93.

Looking ahead to 2008, the Company anticipates the U.S. retail motorcycle environment will continue to be challenging. It expects moderate revenue growth, lower operating margins and EPS growth of between 4 and 7 percent.

The Company had previously provided guidance for 2009 as well, but will not be providing that guidance at this time.

"Although this is a challenging time, Harley-Davidson is the worldwide heavyweight motorcycle market leader," said Ziemer. "We enjoy an enviable position of financial strength, with a solid balance sheet, strong cash flow and a history of returning value to shareholders. While a decision to reduce shipments and expectations is never easy, it is clearly the right thing to do for the long-term health of the brand and the business," said Ziemer.