September 7 2007.

Less than five months into 2007, the fast growing range of Hyosung motorcycles and scooters from South Korea, easily exceeded its total sales volume for the whole of 2006.

Last year, 368 new Hyosungs were sold in the UK, after importer and distributor E. P. Barrus, started marketing the range in April. To the end of July this year, 532 Hyosungs were registered, with the 2006 sales milestone passed in early May. This already represents an almost 45 per cent increase over total sales in 2006 and means that Hyosung has outsold makes like Buell, Moto Guzzi, Royal Enfield, MV Agusta and Husqvarna. Sales in the first seven months this year are 250 per cent up on the same period last year.

"Hyosung is carving a reputation for great value, with several new models, a wider range and a great network of dealers increasing the bikes' appeal," said Matthew Gilder, general manager of the Barrus Vehicle Division. "Buyers also have confidence in the quality of South Korean brands which include household names like Hyundai, Kia, Samsung and LG, so there is increasing acceptance of Hyosung. Despite poor summer weather, we're on target to sell over 1,000 bikes this year."

This year has already seen the introduction of a new custom cruiser GV125C motorcycle, the supermotard style RX125D-SM, two new luxury MS3 125 and 250 scooters and even a road-legal Rapier 450 Quad as well as new colours in the GT range. There are now 16 models in the Hyosung range from 125cc to 650cc, including cruisers, sports and commuter bikes, supermotard and off-road, scooters and the Quad. Prices range from £1,949 to £4,999.

Hyosung has also caught the attention of the trade, with 26 dealers added this year. There are now 88 dealers with further expansion planned.