October 10 2007.

The Motor Cycle Industry Association's Youth Day event is taking place at the NEC Bike Show on 27th November 2007. It was created in 2000 to promote safe road use to young people and the safe and positive involvement of young people in motorcycling.

A range of events and activities have been created for the youngsters aged from 14 years to 17 years and there will be almost 1,000 young people and their teachers attending.

Chris Walker and Cal Crutchlow, Suzuki's BSB riders, will be joining the youngsters as part of a fashion show at the 'TWO/Visordown All-Star Forum'.

The young people will be participating in a range of fun activities designed to promote safer road use including a treasure hunt that will lead them around the show to a range of stands.

A specialist interactive room, sponsored by Qwizdom has been set up to establish a 'who wants to be a millionaire' style quiz on road safety. Qwizdom have kindly donated 100 handsets to the MCI to allow young people to participate in a fun and educational quiz that takes about 15 minutes in a dedicated theatre.

The interactive room is also supported by the DSA, Draggin Jeans, ACU, BSM and Honda

Karen Cooks MCI's Head of Safety said, "The MCI has committed to a programme of road user education and activities with young people to help create safer roads and help prepare youngsters for actively becoming motorcyclists or car drivers.

"Youth Day is a fun, interactive and educational opportunity for young people to learn about relevant road safety and transport issues, travel and tourism, the environment and legal topics such as insurance."

A Qwizdom Spokesperson said "Qwizdom are proud to partner with MCIA for their Youth Day. We have worked within the Road Safety arena for the past 4 years helping Road Safety Officers to deliver programs and educate both primary and secondary school children throughout the UK. We want to help the MCIA make their interactive workshop both fun and engaging for children, but most importantly capture the children's views and monitor their understanding on this very important issue"

Tickets are still available to groups at a cost of £5.00 per students and accompanying worker tickets are free of charge - For more information contact Jenny Luckman on 02476 408 032 or  

More information can be found on the MCI website in the public section  and at .