MILAN EICMA 2010 PREVIEW
August 19 2010.


The 68th edition of the Milan Show - EICMA 2010 which runs from November 2nd through to the 7th will feature a truly comprehensive array of exhibitors. The regular big names like Ducati, Piaggio, Aprilia, Guzzi, Suzuki, Kawasaki, BMW, Harley Davidson, Kymko, Sym, Peugeot, Malaguti and Brembo, who have never missed a show are joined by returning great players like Honda, Yamaha, Dainese and Nolan plus over 50 companies exhibiting the first time.

All these exhibitors have chosen Milan to unveil their most significant new products, which means EICMA Milan is the one venue where visitors can get a preview of all the latest creations by the world's leading manufacturers. This makes this, the 68th Milan International Bicycle and Motorcycle Show, a unique event. 

EICMA also provides an extraordinary quality of its special events: Motolive, pure adrenaline, an outdoor area of over 85,000 m2 reserved for test rides, riding lessons, competitions, music, performances and The Green Planet - the Show within the Show, entirely devoted to clean mobility, where only electric and hybrid vehicles will be displayed.

Other trade fairs may have been struggling to include something similar in their programs, but so far none have anounced anything to match the spectacular quality and thpotential of "Motolive" and "The Green Planet".

This year the Milan Show also revives an earlier formula by combining the extraordinary display of powered two-wheel vehicle products - motorcycles, components, accessories - with  the very best on offer from the bicycle world. Visitors to the Motorcycle Show will have a chance to admire several top of the range bicycle brands such as Shimano, Look, Colnago and  Montante.

The organisers of EICMA 2010 are sparing no effort to prepare the best welcome for trade visitors and promise a unique event designed to provide plenty of business opportunities. The Show website at www.eicma.it offers a selection of valuable travel packages, or you can send EICMA an email with your specific requests and get a program "Made-to-Measure" for your trip.

Trade visitors will also find the special Visitor Club set up next to the EICMA office right across from the Press and Media Room.