November 8 2007.
Building on the success of the 2006 International Motorcycle show, Arai's presence at this years' event moves into overdrive with their sponsorship, by UK importer Phoenix, of the Entertainment Zone in Hall 2 adding to an already extensive itinerary.

Activity in this zone will focus on the main stage as competitions, interviews, games, celebrity appearances and fashion shows take place throughout the duration of the show. Arai will have their 'Starz' talk show each day at 12.00pm with their sponsored racers chatting to Steve Parrish and on the last Sunday of the show Riders for Health will take this slot with an auction where they hope to raise a significant amount for their charity with some fantastic, truly unique items on offer - check out for further information on the auction.

Launched on stand 2G60 within the Entertainment Zone will be Arai's stunning new line up for 2008 - the best ever, with over 40 new designs and a new helmet model for 2008.

Customers visiting the stand will have the chance to win some great prizes in the 'Visor Change Challenge' and racer autograph sessions are planned daily.

The Arai service will be available both at the Arai stand 2G60 and at the Arai race truck situated in Pavillion 2. The Arai service, which started in 1984, plays a crucial part in not only looking after racers' needs on a day to day basis but also providing a back up service to all its customers.

Arai will also be involved in Youth day on 27th November providing helmets for the student fashion show and will again sponsor the popular 'Ride out' feature where people have the opportunity to not only try the latest bikes but also to experience the quality, comfort and fit of an Arai helmet.

Add to this, daily slots on the Visordown/TWO stage with Phoenix Managing Director John Wakefield chatting to Jamie Whitham offering general helmet advice, and a very busy show is in the offing for the Phoenix team.

For further information on the 2008 Arai range or any show activities please contact 01782 569800,