August 30 2010.

Husqvarna motorcycles are to be distributed in the UK direct to dealers from September 1st with a new sales and marketing company, HVUK Limited, headed by ex-Aprilia UK General Manager, Massimo Granata. Based near Gatwick, the new company has been established to take over from Husky Sport. Husky Sport will continue its relationship with Husqvarna as an authorised dealer as well as providing consultancy for the UK racing activities.

Bikes and spare parts will be shipped direct to dealers from the factory in Italy to reduce lead times and increase customer satisfaction. A dedicated team of professionals will assist Massimo with sales, marketing and PR, with a dedicated technical support line in place before the end of September.

Massimo's right hand man will be industry stalwart Dave Plummer, who as Field Marketing and Dealer Development Manager, will concentrate initially on expanding the current dealer network and establishing a test ride programme for 2011. Dave will also handle field technical assistance and racing management, developing plans for 2011/2012.

New dealers are needed in a number of areas in the UK and Dave Harper will be joining the team as National Sales Manager, leaving the Piaggio Group to take up this exciting new sales position.

"I have already received calls from dealers expressing an interest in stocking the range, once we are up and running," said Massimo Granata. "It's certainly encouraging to know that the new start has already made dealers pick up the phone and get in touch. With new models in both the MX and Enduro ranges for 2011, we're really excited about the future."

"We aim to offer a standard of professionalism which is second to none", said Massimo. "We have a budget to properly promote the brand with advertising and attending events such as the Dirt Bike Show, which will be the first showing of our 2011 motocross and supermoto models."

Since its acquisition by the BMW Group in 2007, Husqvarna Motorcycles has benefited from substantial investment by the German parent, including a complete new R&D facility and new production lines at the Varese factory in Italy, with increased productivity and improved build quality. 

HVUK Limited
2 Central Parade
101 Victoria Road
Surrey RH6 7PH 
Tel: 01293 823891,
Email  -Massimo Granata
Email - Dave Plummer or  
Website -