March 26 2007.

Belstaff, the legendary name in motorcycle clothing, is back in the UK with a brand new range, that can best be described; "What happens when you bring Italian design and British heritage together."

Although Belstaff can trace its roots back to 1924, when Harry Grosberg founded the business in Stoke-on-Trent, its products have not been available in the UK for several years. Following the general decline in UK clothing manufacturing, production at the Stoke factory ceased in 1991 and the rights to the Belstaff name were eventually sold in 2004 to The Clothing Company, based in Italy. Franco Malenotti, a keen motorcyclist who had been involved in the design of Belstaff products for more than a decade, runs the new custodians of the Belstaff brand. He set about developing Belstaff as a high fashion brand, arousing a great deal of interest in the USA, where garments were continually requested for many blockbuster films, such as "Batman Begins", "Tomb Raider II" and "War of the Worlds". With the fashion side of the business secure, the Malenotti turned his attention to creating a completely new motorcycle range. The Belstaff collection for 2007 contains two distinct ranges, divided between garments that reflect the brand's rich heritage and contemporary riding clothing that incorporates the latest materials and technologies. Every item in the range is made in Italy, using the highest quality materials, such as Cordura® and genuine Italian leather.

The iconic Tourist Trophy jacket is back, produced in a choice of traditional waxed cotton or high tech Dupont Cordura®. Both versions come with CE impact protectors and removable linings (made from natural fabrics), with prices starting at £299.99.

For customers seeking a more contemporary look, Belstaff offer the Rider jacket, manufactured from soft-touch textiles in both 3/4-length and blouson styles. It has a waterproof and breathable Microdry inner liner with CE-approved protectors at shoulder and elbow, but what really makes this garment stand out from the crowd is the unique Q.A.S (Quick Adjustment System. This enables the wearer to adjust the fit instantly using elasticated drawstring tensioners on the hip arm and waist. The Rider jacket is available to fit men and women, retail prices starting at £249.99.

Spearheading the heritage collection is the Thruxton, a classic replica of a Belstaff jacket from the 1970's, made in Italy from the finest 1.4mm Italian leather, with an aged look. Inside is a luxurious scarlet inner lining of 100% natural viscose, plus CE-approved protectors for confidence when riding. Priced at £529.99.

There are plenty of other designs in the range, many including innovative features developed by Belstaff, and even casual clothing everyday wear, like sweatshirts and T-shirts. So Belstaff, the little company Harry Grosberg started back in 1924, is very firmly back and doing what it always did - making jackets that riders are proud to be seen in. Only now they've teamed the best of Italian design with the best of British tradition.

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