BENNETTS WANNABE MODELS AWAIT ONLINE VOTE
February 14 2006.
Bennetts has unveiled its latest viral email campaign featuring over 200 girls who think they've got what it takes to be one of the new Bennetts Babes for 2006.
The new viral email offering on the Bennetts website, named 'Babewatch' (www.bennetts.co.uk/babewatch) features all the girls who have entered and gives bikers and dealers the opportunity to submit their 'babe factor' rating for the entries.    
Having received hundreds of applications from wannabe models, Bennetts are canvassing opinions of the public to select 25 girls for the shortlist from which the final 12 Bennetts Babes will then be chosen.
The 12 girls will all become an Official Grid Girl at each round of the Bennetts British Superbike Championship, gracing the grid at some of the top international circuits in the UK.
In addition each girl will sign up to a 12 month modelling contract with DLP Models, one of the UK's leading model agencies, with over ten years experience in the industry. The Bennetts Babes will also take part in a photoshoot to feature in Bennetts' first ever 2007 'Bennetts Grid Girl' calendar, which is being produced in association with Danilo (www.danilo.com) who currently licence Official Calendars for stars such as Robbie Williams, Kelly Brook, Kylie Minogue and Jennifer Ellison. 
The game follows on from the success of the 'Redline Racer' and 'Neil Hodgson Super Jump' viral email games, the latter of which was the first by a motorcycle insurance intermediary, played over 100 million times.
Kal Samra, Director of Bennetts, said: "The interest from girls to be one of the next Bennetts Babes has been phenomenal and the applications from across the country have really impressed the judging panel.
"We are really excited about the 'babewatch' viral email campaign, following the success of both the 'Redline Racer' and 'Neil Hodgson Super Jump'. It is an ideal way to help us select a shortlist of 25 girls, who we can then interview ahead of selecting the final 12 Bennetts Babes for 2006, and will be a fun way to interact with bikers and biking enthusiasts alike."