January 8 2008.The British-designed Royal Enfield Bullet, currently in its 54th year of production, enjoyed an increase of more than 15% in UK sales in 2007. This is the eighth successive annual growth for the classic motorcycle, which continues to out-perform the overall motorcycle market in Britain (sales of new machines had risen by 8% by the end of November 2007).

Tough new Euro 3 emissions regulations mean that the 350cc Bullet, powered by the original 4-speed iron engine, will no longer be available in the UK after 2008 and demand for these models has remained strong as customers rush to purchase a brand new bike that has remained virtually unchanged over the past half century.

However the biggest increase in demand came from the Bullet Electra, which looks similar to the 1950's design but is powered by a modern alloy-construction 5-speed engine, delivering enhanced performance, economy and reliability along with the classic British motorcycle appearance and sound.

"We predicted that 2007 would be our best year to date but we never expected it to be this good," smiles Ben Matthews, UK Sales Director for Royal Enfield. "The Bullet combines a modest purchase price and incredibly low running costs with masses of character and we're very confident about the year ahead, with a new Electra model due out in the Spring."

Prices for the Royal Enfield Bullet start at £2,195 for the Classic 350cc model. The 500cc Electra sells for £3,595 on the road.

Details from 01386 700907 or