DUCATI HYPERMOTARD - DESIGN OF THE YEAR 2005
February 15 2006.
Ducati Hypermotard voted the best design trophy winner of 2005 by the Motorcycle Design Association.


The Motorcycle Design Association, a group of designers and professionals from within the two-wheel industry worldwide, has voted the Ducati Hypermotard, designed by Pierre Terblanche, as the best overall motorcycle design trophy winner for 2005.
This award follows on from the 'Best of Show' award that was given to the Hypermotard during the Eicma Show in Milan last November, one of the most important shows worldwide for the motorcycle sector.
In winning the best overall design award, the Hypermotard scored 50% more votes than the runner-up, the Yamaha MT-05.
The Design Trophy was awarded for the first time in September 2001; since then, every year, over 70 top professionals from the worldwide design sector are called upon to vote for the best motorcycle design. The jury, made up of designers as well as representatives of the press and the main motorcycle manufacturers, gather to choose the winners in five categories, and then nominate the Motorcycle Design Trophy for the best overall motorbike design.
The Ducati Hypermotard is said to take the power, the pleasure and the performance of a supermotard bike to a new extreme and interpret it in Ducati's unmistakeable style. With 100 horsepower and just 175 kg of dry weight, it is still just a concept, but considering its success so far, it could, apparently, easily become part of the prestigious Ducati range.
Would a production Hypermotard help to turn the tide on the 33 million Euro loss in 2005 though?