INTERMOT FINAL REPORT
October 12 2010.


During the five days of the INTERMOT Cologne trade fair, the organizers Koelnmesse and the German Motorcycle Industry Association (IVM) registered more than 210,000 motorcycle and scooter fans.

"This trade fair impressively demonstrated that INTERMOT Cologne is indispensable for the industry and the trade. People come here to view presentations, obtain information and place orders. And the slogan 'I love INTERMOT' also reflects the mood and enthusiasm of the many fans who came here over the past five days," says Oliver P. Kuhrt, Executive Vice President of Koelnmesse.

Reiner Brendicke, General Executive Manager of IVM, also sees INTERMOT Cologne as a resounding success; "The industry set a clear signal with its new models and concepts, generating momentum for a market recovery that also extends to the area of alternative drive technologies," says Brendicke. "The new INTERMOT e-motion segment clearly showed that the motorised two-wheeler sector has already attained a high, market-ready standard in the area of electric mobility. The future belongs to electric two-wheelers especially in urban areas."

INTERMOT Cologne once again inspired participants with its unique combination of manufacturer presentations, spectacular shows and motor sports events, and an attractive programme of hands-on activities. The manufacturers were also happy, thanks to the high visitor turnout of more than 195,000 specialist buyers and motorcycle enthusiasts who came to the trade fair halls of INTERMOT Cologne from 108 countries. Trade visitors accounted for around 30 per cent of the attendees. Significantly more trade visitors came particularly from Belgium, France, the Netherlands and Italy, and more buyers were also registered from Sweden, Austria and the UK. The biker city of Cologne counted a total of more than 210,000 visitors at INTERMOT Cologne, the motorcycle service in Cologne Cathedral and the Suzuki NIGHT of the JUMPs freestyle MX world championships in Lanxess Arena. Over a period of five days, Cologne served as the centre of the motorised two-wheeler sector and the meeting place of
the entire scene.

The number of exhibitors at INTERMOT Cologne also rose compared to the previous event, increasing by four per cent. The event featured a total of 1,107 manufacturers from 40 countries (2008: 1,068 from 38 countries), who presented 1,596 brands. A total of 405 suppliers came from Germany and 702 from abroad. The foreign exhibitors therefore accounted for 63 per cent of all suppliers. After Germany, the countries with the largest number of exhibitors were China, Taiwan and Italy, followed by the UK, Pakistan, the USA and the Netherlands. At INTERMOT Cologne all the major manufacturers were once again together at one event for the first time since the previous trade fair. From Aprilia, BMW, Derbi, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, Kymco, Peugeot, Piaggio, Suzuki, Triumph and Vespa to Yamaha — the entire international motorcycle scene was represented in Cologne.

With its new INTERMOT e-motion segment, INTERMOT Cologne underscores the sector's expertise in the area of future-orientated mobility. The focus was on electrically powered two-wheelers, which form an appropriate intersection between motorised and non-motorised two-wheelers. More than 120 suppliers in Hall 5.2 and almost 350 brands throughout INTERMOT Cologne presented new products and innovations for light electric vehicles (LEVs) — pedelecs and e-bikes - but also for e-scooters and e-motorcycles. The manufacturers of electric vehicles registered a very encouraging visitor turnout from the very first day of the fair and also in particular enjoyed extensive press coverage in the daily media, which put the spotlight on electric mobility as a vital issue for the future. The visitor turnout was therefore also correspondingly great at the test track, with its diverse range of attractions. INTERMOT Cologne even featured the first LEV and electric scooter world championships, which took place at an especially constructed racetrack. Electric mobility was also the topic of various symposiums and conferences, including the LEV Conference in cooperation with ExtraEnergy.org and the e-congress addressing the topic of electric power for short-range mobility, organized in collaboration with the Bicycle-Friendly Towns and Municipalities in North Rhine-Westphalia Working Group. In addition, INTERMOT Cologne hosted the general meeting of the international LEV Association (LEVA).

As an event-focused trade fair, INTERMOT Cologne also had a lot of additional treats in store for motorcycle and scooter enthusiasts. The event action area, for example, featured spectacular stunt shows by Chris Pfeiffer, Kevin Carmichael, Oliver Ronzheimer and Horst Hoffmann. What's more, professional bikers demonstrated their skills in daring freestyle MX jumps and dragster racing presentations. Visitors had the opportunity to experience motor sports live in the hotly contested Yamaha Cup races, the KTM and Triumph brand series, the demonstration races of the world champion long-distance bikers and the top IDM motorcyclists.

INTERMOT Cologne also featured a programme of hands-on activities so that visitors could actively take part in the event as well. Participants tried out the various test tracks with more than 20,000 test rides during the trade fair. Besides experienced bikers and people who are new to motorcycling or returning to it after a prolonged absence, youngsters were also able to get their first experience in riding motorised two-wheelers in Cologne. "INTERMOT Young Action" in Hall 5.1 was a veritable paradise for children and teenagers, offering play areas and test tracks for scooters, bicycles, mini-quads, minibikes and motorcycles suitable for teens. Besides having the opportunity to earn their "gaming driving licence", kids were able to try out the PlayStation truck, play racing games in the Wii Gaming Area and enjoy other new video games at the "gamesparcours", which the Federal Association of Interactive Entertainment Software (BIU) organized with the support of Sony, Nintendo and Koelnmesse. Additional entertainment for children was provided at the "Kids Hard Rock Café.

INTERMOT Cologne also featured the second Cologne Custom Championships, where the best bikes in the categories Chopper/Cruiser, Fighter, Sports Bike, Café Racer and Scooter were presented. The "Bike Farm" motorcycle firm won in all categories, thus winning not only the prize money of €5,000, but also directly qualifying for the Customizing World Championship competition in Sturgis, South Dakota, USA.

This year, the Saturday during INTERMOT once again served as the day for big motorcycle events in the city. In cooperation with the Mogo team from Hamburg led by Pastor Erich Faehling, Cologne Cathedral hosted the third ecumenical church service for bikers. This year, it attracted more participants than ever before, with around 5,000 motorcyclists and passengers taking part in the church service and the subsequent convoy through the city to INTERMOT Cologne 2010. In the evening, the freestyle motocross bikers presented their fascinating flying jumps to a crowd of more than 10,000 spectators at the Suzuki NIGHT of the JUMPS freestyle motocross world championships in the LANXESS Arena.


The figures for INTERMOT Cologne 2010:
A total of 1,107 companies from 40 countries, 63 per cent of which came from abroad, participated in INTERMOT Cologne 2010, occupying a gross exhibition space of approximately 110,000 m². Of these participants, 405 suppliers came from Germany and 702 from abroad. Including estimates for the last day of the fair, more than 195,000 buyers and visitors from 108 countries came to INTERMOT Cologne 2010, and more than 15,000 motorcycle fans attended the motorcycle events in the city. Trade visitors accounted for 30 per cent of the total number of visitors at INTERMOT Cologne 2010.