KAWASAKI APPOINT G2F TO HEAD NEW CAMPAIGN
 October 13 2010.


Michael Johnstone shakes on the deal with Harley Stephens.

Kawasaki Motors UK has appointed G2F Media to manage a multi-year customer benefits campaign, claimed to be one of the biggest of its kind in the UK. Activities will be headed up by G2F founder Jake Miller and project manager Harley Stephens.

The all-encompassing campaign will be launched at this year's Carole Nash Motorcycle Live at the NEC and will cover events, dealer support, online activities, publications, digital media and PR.

"We needed an agency to fully service one of the largest Kawasaki UK activities ever launched and G2F proved its abilities across a number of varied fields," said Michael Johnstone, sales and marketing manager at Kawasaki Motors UK. "The campaign will offer Kawasaki dealers a broad spectrum of benefits and activities for their customers and offer very real added value. There is now a massive amount of work to be done to activate all the different areas of the campaign and we are working in close partnership with G2F to make it happen."

G2F founder Jake Miller added, "We are extremely excited and proud to be working on a project of this magnitude with Kawasaki, and we are confident that we can add major benefits to the Kawasaki dealer network and their consumers over the coming years."

Full details of the scheme will be released nearer the launch date.