January 30 2008.

The Key Collection has added Ferrari helmets to its portfolio of Italian helmets, which already includes Vemar and MOMO design.

Initially the company will focus on the Ferrari Rosso, an all-Italian helmet that reprises the memory of the famous red racers. It is an official Ferrari-licensed product and its glittering tricolour livery is sure to appeal to the many fans of Maranello's 'Testa Rossa' machines.

This is clearly a helmet that is manufactured with pride. Its shell is produced in advanced thermoplastic polymers, resulting in low weight at just 950 grams. Four coats of paint are applied to each one, with a gloss varnish for a deep, lustrous finish, plus anti-scratch treatment to keep it looking good. A slender tricolour flag on a white background runs over the centre, finishing with the 'Prancing Horse' over the brow.

Closer inspection reveals some neat touches, like the visor pivot covers, which are designed to mirror the hub of Ferrari wheels and the interior fabric lining in Ferrari red. The lining material is Dupont® technological fabric, with anti-allergic and anti-static properties. The injection-moulded full-face visor has a smooth sliding action and is produced from scratchproof polycarbonate with elevated optical specifications. The helmet is fastened with a quick-release ratchet style buckle and is ECE 22-05 approved for road use.

In addition to Racing Red, the Rosso helmet is available in Modena Yellow and Black in sizes X-Small - X-Large, all with the tricolour flag stripe.

The Ferrari Rosso Helmet retails for £179.99 including a helmet bag.

The Key Collection
Tel. 0117 971 9200
Fax. 0117 972 5574