LOVE ME - LOVE MY BIKE
January 31 2008.

Greater Manchester's Casualty Reduction Partnership (Drivesafe) and Lancashire's RideSafe BackSafe team have joined forces with the Highways Agency to produce a road safety DVD for young motorcycle and scooter riders.

The free DVD takes a story of young love and romance and compares the pitfalls and mistakes made on a first date with those made by young and inexperienced bikers. Through subtle and sometimes subliminal messages, 'First Date' explains the rules of dating and biking in a way that neither patronises nor shocks the viewer.

Karen Delaney at Drivesafe, a member of the RideSafe BackSafe team, explains;-

" We are trying to reduce the number of casualties and collisions involving motorcyclists in general, through a variety of educational and promotional mediums. Due mostly to over exuberance and a lack of experience, many 16 to 24 year olds are adding to the statistics and this is one campaign through which we hope to engage them. We are launching the DVD and distributing free copies between 10.00am and 10.00pm on Thursday 14th February (it had to be Valentines Day!) at Central Peel Square, Trafford Centre in Manchester. The RideSafe BackSafe team will be there with bikes and scooters on display and a celebrity appearance by our ambassador who is also the fastest lady to race on the Isle of Man TT circuit, Maria Costello ".

As an integral part of this road safety initiative, the campaign has also gained the support of colleges and universities across Greater Manchester and Lancashire, many of whom have displayed posters, promoting the launch.

The free DVD also includes extracts from the Highways Agency's own "Great Roads, Great Rides" DVD and will be available through the website at www.ridesafebacksafe.co.uk