February 13 2008.

Following on from the Spanish brand's successful switch from a third party distributor to factory direct distribution in both France and Italy, Rieju UK Ltd, a wholly owned subsidiary, has been created to provide marketing, distribution, registration and aftersales support in the UK and Northern Ireland with immediate effect.

Established in 1934, the Rieju brand has a unique European heritage and has evolved to become a major small capacity motorcycle producer, with a range of stylish and price competitive machines. Rieju enjoy a 17% market share of all 50cc geared motorcycles sales across the EU and over 27% market share in Spain.

The new distribution deal will have a huge effect on the availability, brand awareness and sales success of Rieju products in the UK & Northern Ireland.

Jamie Masterman, Commercial Director for the new UK arm commented, "Its a win-win situation for all UK Rieju dealers and customers, with more competitive pricing, improved dealer margins, plus efficient parts and high quality technical support. We look forward to re-establishing the Rieju brand in the UK and hope to mirror its incredible success across the rest of Europe. "

A high level marketing campaign is already under way with a press demo fleet already on stream.

The new 2008 UK Rieju range will include scooters for the first time and the eagerly awaited, Yamaha powered MRX450 enduro machine pictured above will be launched late Spring.

All Rieju machines feature a two years parts and labour warranty.

Dealership opportunities are available in selected areas.

For further information contact:
Rieju UK Ltd
Telephone 0208 1446058
Fax 0208 5885408