November 8 2010

Pictured: 2010 International Dirt Bike Show girls.

The International Dirt Bike Show finished yesterday, November 7th, with exhibitors and visitors overwhelmingly proclaiming it a great success, eclipsing any possible concerns about a decline in visitor attendance.

"It has been a great Show all round and given the challenges faced by the off-road market this year, we are really happy with the attendance and positive response from exhibitors and visitors alike," said organiser Joanne Watson.

"The final attendance figure of 17,263 equates to a drop of 15% which is in line with the overall fall in the sale of off-road machines this year, so a decline in visitors was always on the cards," said Joanne. "Last year's Show also fell on the Remembrance Sunday weekend, when there are very few events, which probably gave us a boost in attendance, but the numbers only tell part of the story. Exhibitors tell us that interest and takings were up on last year, so that has to be good news for the industry looking forward to 2011."

Feedback has been positive from all corners of the Show. KTM UK managing director Shaun Sisterson, was full of praise. "It was another fantastic Dirt Bike Show for KTM and Husaberg. Our stands were busy throughout with lots of good quality customer interest, particularly in our all-new 350 SX-F motocross bike, the recently launched VAT Free promotion on our 2011 Enduro range and also the Husaberg 2-strokes."

Richard Murphy of Racebikebitz reported a 45 per cent increase in turnover over last year's annual off-road event. "We're chuffed to bits," said Richard. "We found that quality ruled over quantity this year, with visitors making considered purchases. In fact many of them had shopping lists, so they were visiting the Show with a real intent of buying. I really can't fault it."

There was good news on the media front too, with both Moto and Dirt Bike Rider magazines announcing hikes in magazine subscription sales. According to Factory Media's Mason Young, sales of Moto at the Dirt Bike Show were some 300 per cent up over those taken at the 2009 show. "This show has been better for us than any other show we've been to this year," claimed Mason.

Adrian Phillips at Fox Head Europe was also impressed. "Yet again a well organized show with plenty of activity for the visitors. Good footfall passed through our stand making the event a valued part of our show calendar."

Dates for next year's International Dirt Bike Show will be announced shortly.